The collection by the Spanish brand Loewe, together with the ceramic studio Suna Fujita, received the Grand Prix award in the Luxury and Lifestyle category at the 2024 Cannes Lions International Festival of Creativity. Loewe received this highest recognition for blending traditional perspectives with avant-garde in luxury craftsmanship.
Libracos designed and created a pop-up book in collaboration with Loewe’s design team and featuring illustrations by the Japanese artists Suna Fujita.
Bajo el Azur was responsible for the video production of this work (see video above).
‘The pop-up book we made was a challenge, it’s not something we usually do, it was a challenge for the whole team, it’s truly a work of art.’
Laura Gómez, Senior Marketing Projects Manager at Loewe.”
